Digital marketing can be quite complicated if your business has not done it before. If you are new to the digital marketing world, it is hard to understand all the different methods. Not to mention that you won’t be sure which is more beneficial for your business.
Optimise Your Website For Local SEO
Local SEO is a key marketing method for your business to reach out to people in the local area. A good example of this is when you are looking for a service in your local area. Maybe you are looking for an electrician in your area or looking for a local vintage jewellery store. Optimise your website so you reach out to a more qualified audience.
When a user is looking for a product or service, they will type it into Google and it will bring up the local map pack. However, it all depends on the individual.
Many people will find out more information about a business by using Google. So make sure that your website is ranking well for localised keywords that fit your business. That way you will increase the traffic to your site.
If you are looking to expand your business out of the local area, we recommend that additional pages are created for your multiple locations. Not only will you optimise for multiple keywords in different locations but, you are increasing the traffic to your website.
Social media is one of the most powerful tools in digital marketing and it is a great way to build brand awareness. If you hear about a business or you see an advert for a business, you are probably going to see if they have a social media presence, making them look like they are active.
Another thing to mention with social media is that it is a great tool to advertise your business as well. Facebook and Instagram allow you to “boost” your posts which can help other people see those posts as well. For example, if you share similar interests or you are in the area of that business, you are likely to see their posts. Additionally, you may also see it because you share similar interests.
Social media allows you to create advertisements as well. For example, if you are a jewellery business, you could reach out to an audience that shares similar interests in vintage diamond ruby rings. That way you are reaching people with slight interest, increasing the chances of conversion.
There are many other marketing strategies that you can use to reach out to your target audience. We would advise that you explore all routes of digital marketing because different methods work with different businesses.
A key factor in attracting people to your business is ensuring that your website is mobile-friendly. Many users will visit your website on their mobile when they are commuting or waiting for the adverts to finish. Your website is your online shop so make sure it is user friendly and it looks good.