New Lifespan® Performance Paper

Sustainable packaging options have become significantly more important to consumers in the last 10 years. But what, exactly, satisfies consumers’ desires for sustainability? What steps can brands take to meet consumer expectations on this score? Recent research on how chocolate bars are packaged shows that consumers perceived <a href=””>paper packaging</a> as more environmentally friendly.

A significant number of European consumers even reported that they would pay a premium for goods packaged in paper. It is careful market research like this, together with decades of relevant industry experience, that has led to the creation of Lifespan® Performance Paper. Lifespan® is a recyclable, high-barrier packaging solution suitable for a wide range of paper packaging uses. Lifespan® Performance Paper is part of the AmFiber™ global paper packaging platform announced recently by Amcor. Candy is just the first of the applications that Lifespan® Performance Paper will be used for; future applications include spices, dried soups, coffee, culinary, and more.

Lifespan® Performance Paper is a paper-based packaging solution that is fully <a href=””>recyclable</a>, offering a high barrier for oxygen and moisture. Performance is comparable to metalized plastic (OPP) material. Lifespan® is PVDC-free and made from over 80% paper fiber. The innovative material meets all recycling guidelines in most European countries.

Lifespan® offers brands the ability to deliver more sustainable paper packaging without compromising on the barrier properties their products require. Products remain fresh and customers can switch to the new material without significant operational changes. Lifespan® Performance Paper has been machine-tested and proven to avoid common paper packaging challenges like reduced line speed and unwanted tearing.

With a consistently high product quality, Lifespan® Performance Paper makes it easier for brands to accommodate the changing demands of modern consumers. This new innovation fills out the portfolio of recyclable packaging options Amcor offers for snacks and candy, adding a paper-based option to the company’s existing bio-based, PE-based, and PP-based offerings.

We have a downloadable Lifespan® Performance Paper factsheet available to provide detailed information on this packaging innovation. The factsheet provides answers to commonly-asked questions about Lifespan® as well as in-depth product information.

Lifespan® Performance Paper is already available to customers throughout Europe for use with candy; it will soon be available for use with other applications. To learn more, email [email protected] to contact an Amcor representative.



This paper is intended to investigate the function innovative packaging can play in a food supply chain, particularly when used for marketing purposes. An additional goal is to understand and illustrate how packaging can serve as a marketing tool. The study’s results should make a significant contribution to the link between marketing literature and packaging.



This paper employs the case study method to explore the relationship between packaging and marketing. The focus of the study is to examine different customer applications of packaging in a narrative process. The study’s unit of analysis was the packaging product itself. Five sub-cases (AKA ‘corporate stories’) were included, along with cross-case analysis and <a href=””>multi-stage data analysis</a>. Each sub-case was regarded separately, with the analyses serving to highlight both differences and similarities between sub-cases.



The study shows that packaging impacts how different products are marketed, both to end consumers and supply-chain customers. The importance of this impact increases as a market fills with more and more products. Linking packaging choices and marketing strategy together is shown to be significant. One method for achieving this link is to use packaging design for product differentiation. The study’s results further show that packaging is vital to distribution security and efficiency in food supply chains. Finally, it is also shown that packaging and packaging design can create value for multiple actors in a supply chain.


Practical Implications</h2>

At the managerial level, the case study demonstrates that packaging can be integrated into the overall product concept to improve an offering’s competitiveness. Creative use of packaging and packaging design allows managers an opportunity to distinguish their products from competing ones.